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Teaching note
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Reference no. SMU-16-0012TN
Subject category: Strategy and General Management
Authors: Mei Lin (Singapore Management University); Christopher Dula (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2016
Version: 2016-06-02
Length: 9 pages
Data source: Published sources
Share a link: https://casecent.re/p/137512
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. SMU-16-0012
Subject category: Strategy and General Management
Authors: Mei Lin (Singapore Management University); Christopher Dula (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2016
Version: 2016-04-27
Revision date: 10-Apr-2017
Length: 27 pages
Data source: Published sources
Topics: Booking; Bottom of the pyramid; Competition; Customer-stickiness; Demand management; Ecosystem; Fragmented; Grab; Information systems; Integration; Market entry; Mobile app; New business opportunity; On-demand; Partnerships
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. SMU-16-0012
Subject category: Strategy and General Management
Authors: Mei Lin (Singapore Management University); Christopher Dula (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2016
Version: 2016-04-27
Revision date: 10-Apr-2017
Length: 27 pages
Data source: Published sources
Topics: Booking; Bottom of the pyramid; Competition; Customer-stickiness; Demand management; Ecosystem; Fragmented; Grab; Information systems; Integration; Market entry; Mobile app; New business opportunity; On-demand; Partnerships
View full details