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Graphic format case
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Reference no. 316-0277-1B
Published by: INSEAD
Originally published in: 2016
Version: 08.2016

Abstract

This is part of a case series. Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. The case comes with a supplementary video and lecture slides for educators (link in ‘Extra information’ section).

Video trailer

Other setting(s):
2010

About

Abstract

This is part of a case series. Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. The case comes with a supplementary video and lecture slides for educators (link in ‘Extra information’ section).

Video trailer


Settings

Other setting(s):
2010

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