Drybar (B): No Cuts. No Color. Just Blowouts!

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Cartoon case

Reference no. 316-0277-1B

Subject category: Strategy and General Management

Authors: W Chan Kim; Renee Mauborgne; Oh Young Koo

Published by: INSEAD

Originally published in: 2016

Version: 08.2016

Length: 27 pages

Data source: Published sources

Topics: Franchising; Value innovation; Entrepreneurship; Start-ups; Franchises; Blue Ocean Strategy; Small & medium-sized enterprises; Beauty industry; Hair salon; Fragmented industry; Drybar; Strategy; Competition

Share a link: https://casecent.re/p/137560

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Abstract

This is part of a case series. Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. The case comes with a supplementary video and lecture slides for educators (link in ‘Extra information’ section).