Marriott Rooms Forecasting - The Case Centre

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Case

Reference no. UVA-QA-0389

Subject category: Case Method and Specialist Management Disciplines

Authors: Samuel E Bodily (Darden School of Business, University of Virginia); Larry Weatherford (University of Wyoming)

Published by: Darden Business Publishing

Originally published in: 1989

Version: 16 May 2018

Revision date: 31-May-2018

Length: 6 pages

Data source: Field research

Topics: Decision theory; Forecasting; Female protagonist; Diversity case; Management of service industries; Time series; Decision analysis

Share a link: https://casecent.re/p/1376

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Abstract

The manager of a large downtown hotel has to decide whether to accept 60 additional reservations or not. If she accepts, she will be overbooked and face certain costs if all the people holding reservations show up. The manager must forecast, based on historical data, how many of the people holding reservations will show up and then decide, after taking into account the cost involved, whether to take the additional bookings. The case can be used in a class on seasonality and exponential smoothing in time-series forecasting.