Tiger Airways: Navigating Through Challenges and Competition

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Case

Reference no. 316-0280-1

Subject category: Strategy and General Management

Authors: Shirley Koh (Nanyang Business School (NTU)); Clive Choo (Nanyang Technological University)

Published by: Asian Business Case Centre

Originally published in: 2016

Version: 10 August 2016

Length: 21 pages

Data source: Published sources

Topics: Low cost carriers (LCCs); Strategic management; Competitive strategy; Business model; Singapore

Share a link: https://casecent.re/p/137669

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Abstract

This case chronicles the formation and growth of Tiger Airways, a low-cost carrier headquartered in Singapore. It describes the business, managerial and operational challenges faced by Tiger Airways, especially as industry overcapacity became an overriding concern.

Location:

Asia

Industry:

Airline

Other setting(s):

2003-2016