ICI Paints (B): Considering a Global Product Organisation

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ICI Paints (B): Considering a Global Product Organisation

Case

Reference no. IMD-3-0558

Subject category: Strategy and General Management

Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Robert C Howard (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 1993

Length: 20 pages

Data source: Field research

Topics: Global strategy; Paint; General management

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Abstract

This is part of case series. This case concentrates on organizational issues of ICI Paints and does not deal with particular business initiatives considered for the future. Good forum for raising questions on how a global company might run, in particular geographic vs segment organisation.

Location:

Worldwide

Size:

USD2.5 billion

Other setting(s):

1989