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Case
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Reference no. IMD-3-0557
Published by: International Institute for Management Development (IMD)
Originally published in: 1990
Version: 20.08.1993
Length: 21 pages
Data source: Field research
Topics: Global strategy

Abstract

This is part of a case series. This case deals with a situation at ICI Paints in early 1990. Although global leadership in volume had been reached, the company was not yet a leader in profitability. Case details ICI Paints' strategic position by industry segment and geographically. The case raises issues as to whether a global strategy is appropriate, and if so, whether one for the entire business or a different one for each segment. Details on organisation allow for discussion of geographic vs product line organisation in a global company. Can be used in conjunction with the industry note 'The World Paint Industry, 1988'.
Location:
Industry:
Size:
USD2.5 billion
Other setting(s):
1989-1990

About

Abstract

This is part of a case series. This case deals with a situation at ICI Paints in early 1990. Although global leadership in volume had been reached, the company was not yet a leader in profitability. Case details ICI Paints' strategic position by industry segment and geographically. The case raises issues as to whether a global strategy is appropriate, and if so, whether one for the entire business or a different one for each segment. Details on organisation allow for discussion of geographic vs product line organisation in a global company. Can be used in conjunction with the industry note 'The World Paint Industry, 1988'.

Settings

Location:
Industry:
Size:
USD2.5 billion
Other setting(s):
1989-1990

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