Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 2 September 2014
Revision date: 29-Apr-2019
Length: 22 pages
Data source: Field research
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Abstract
This is a Spanish version. Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product - an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar technology and that it costs ten times what an incandescent bulb costs, there are questions about how best to promote adoption and what sales level might be expected.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 21 April 2016
Length: 14 pages
Data source: Field research
About
Abstract
This is a Spanish version. Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product - an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar technology and that it costs ten times what an incandescent bulb costs, there are questions about how best to promote adoption and what sales level might be expected.
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 21 April 2016
Length: 14 pages
Data source: Field research