Product details

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Case
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Reference no. 9-515-S19
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 2 September 2014
Revision date: 29-Apr-2019
Length: 22 pages
Data source: Field research

Abstract

This is a Spanish version. Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product - an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar technology and that it costs ten times what an incandescent bulb costs, there are questions about how best to promote adoption and what sales level might be expected.
Location:
Industry:
Size:
> 1 billion; Large
Other setting(s):
2013

About

Abstract

This is a Spanish version. Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product - an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar technology and that it costs ten times what an incandescent bulb costs, there are questions about how best to promote adoption and what sales level might be expected.

Settings

Location:
Industry:
Size:
> 1 billion; Large
Other setting(s):
2013

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