Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 09.2016
Length: 8 pages
Data source: Published sources
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https://casecent.re/p/138023
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Abstract
This case provides an update of Hero Group and Honda Motor Company's strategies in the two-wheeler market in India following the break-up of their joint venture. It enables the reader to understand the capability building approach for each partner post-alliance dissolution and to reflect on the dynamics of relationships between two former allies turned rivals. It is a good complement to earlier cases written during the life cycle of this 26-year alliance.
Industry:
Other setting(s):
2010-2016
About
Abstract
This case provides an update of Hero Group and Honda Motor Company's strategies in the two-wheeler market in India following the break-up of their joint venture. It enables the reader to understand the capability building approach for each partner post-alliance dissolution and to reflect on the dynamics of relationships between two former allies turned rivals. It is a good complement to earlier cases written during the life cycle of this 26-year alliance.
Settings
Industry:
Other setting(s):
2010-2016