Product details

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Published by: INSEAD
Originally published in: 2016
Version: 09.2016
Length: 8 pages
Data source: Published sources

Abstract

This case provides an update of Hero Group and Honda Motor Company's strategies in the two-wheeler market in India following the break-up of their joint venture. It enables the reader to understand the capability building approach for each partner post-alliance dissolution and to reflect on the dynamics of relationships between two former allies turned rivals. It is a good complement to earlier cases written during the life cycle of this 26-year alliance.
Industry:
Other setting(s):
2010-2016

About

Abstract

This case provides an update of Hero Group and Honda Motor Company's strategies in the two-wheeler market in India following the break-up of their joint venture. It enables the reader to understand the capability building approach for each partner post-alliance dissolution and to reflect on the dynamics of relationships between two former allies turned rivals. It is a good complement to earlier cases written during the life cycle of this 26-year alliance.

Settings

Industry:
Other setting(s):
2010-2016

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