Subject category:
Marketing
Published by:
INSEAD
Version: 09.2016
Length: 7 pages
Data source: Published sources
Topics:
Loans; Unbankable; Emerging markets; Kenya; Banking; Entrepreneurship; Interest; Machine learning; Algorithm; Data science; Mobile; M-PESA
Abstract
This is part of a case series. This case tells the story of InVenture, a data science company based in California, that has created a machine learning algorithm to identify the creditworthiness of those with no credit history by tracking their mobile data patterns. With this technology they define a credit score and can issue a loan almost instantly to the borrower via a mobile phone. The technology behind InVenture has been used to develop a smart phone app - Mkopo Rahisi - which enables loans to be approved quickly to small business owners in Kenya.
Industry:
Other setting(s):
2014
About
Abstract
This is part of a case series. This case tells the story of InVenture, a data science company based in California, that has created a machine learning algorithm to identify the creditworthiness of those with no credit history by tracking their mobile data patterns. With this technology they define a credit score and can issue a loan almost instantly to the borrower via a mobile phone. The technology behind InVenture has been used to develop a smart phone app - Mkopo Rahisi - which enables loans to be approved quickly to small business owners in Kenya.
Settings
Industry:
Other setting(s):
2014


