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Compact case
Case
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Reference no. UVA-QA-0592
Subject category: Case Method and Specialist Management Disciplines
Authors: Dana R Clyman (Darden School of Business, University of Virginia); Claudia Frey (University of Exeter Business School)
Published by: Darden Business Publishing
Originally published in: 2002
Version: 5 August 2002
Revision date: 24-Jul-2023
Length: 3 pages
Data source: Published sources
Topics: Competition; Pricing; Relevant costs; Decision analysis; General
Share a link: https://casecent.re/p/1382
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Abstract

Sparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.
Industry:
Industrial
Teaching note
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Reference no. UVA-QA-0592TN
Subject category: Case Method and Specialist Management Disciplines
Authors: Dana R Clyman (Darden School of Business, University of Virginia); Claudia Frey (University of Exeter Business School)
Published by: Darden Business Publishing
Published in: 2003
Length: 9 pages
View full details

About

Abstract

Sparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.

Settings

Industry:
Industrial

Related

Teaching note
-
Reference no. UVA-QA-0592TN
Subject category: Case Method and Specialist Management Disciplines
Authors: Dana R Clyman (Darden School of Business, University of Virginia); Claudia Frey (University of Exeter Business School)
Published by: Darden Business Publishing
Published in: 2003
Length: 9 pages
View full details