Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 31 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
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Abstract
This chapter is excerpted from ‘Public Relations for the Public Good: How PR has shaped America’s Social Movements'. While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era - from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram - the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 32 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 30 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 33 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 24 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 24 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 39 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
About
Abstract
This chapter is excerpted from ‘Public Relations for the Public Good: How PR has shaped America’s Social Movements'. While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era - from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram - the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.
Related
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 32 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 30 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 33 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 24 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 24 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements
Chapter from: "Public Relations for the Public Good: How PR has shaped America’s Social Movements"
Published by:
Business Expert Press
Length: 39 pages
Topics:
Activism; Awareness; Civil rights; Communications; Democracy; Diversity; Equal justice; Gender equality; Influence; Influencers; Key audiences; Key publics; Labor; Media; Messaging; Outreach; Persuasion; Political movements; Protests; Public health movements; Public opinion; Public relations; Public service; Publicity; Racial equality; Religious equality; Social change; Social movements; Strategy; Strategic communications; Tactics; Women's movements