Subject category:
Marketing
Published by:
INSEAD
Version: 01.2010
Length: 39 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
This is a Portuguese version. First Direct has become the model of tele-banking worldwide, despite similar initiatives undertaken by large international banks. The case describes the history of First Direct and the various components of its operations, especially around the central issue of relationship marketing at a distance.
Industry:
Other setting(s):
1997
About
Abstract
This is a Portuguese version. First Direct has become the model of tele-banking worldwide, despite similar initiatives undertaken by large international banks. The case describes the history of First Direct and the various components of its operations, especially around the central issue of relationship marketing at a distance.
Settings
Industry:
Other setting(s):
1997