Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. P597-028-1
Portuguese language
Subject category: Marketing
Published by: INSEAD
Originally published in: 2010
Version: 01.2010
Length: 39 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

This is a Portuguese version. First Direct has become the model of tele-banking worldwide, despite similar initiatives undertaken by large international banks. The case describes the history of First Direct and the various components of its operations, especially around the central issue of relationship marketing at a distance.
Industry:
Other setting(s):
1997

About

Abstract

This is a Portuguese version. First Direct has become the model of tele-banking worldwide, despite similar initiatives undertaken by large international banks. The case describes the history of First Direct and the various components of its operations, especially around the central issue of relationship marketing at a distance.

Settings

Industry:
Other setting(s):
1997

Related