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Compact case
Case
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Reference no. 816-0102-1
Subject category: Entrepreneurship
Authors: John W Mullins (London Business School (LBS)); Benjamin Hallen (University of Washington)
Published by: London Business School
Originally published in: 2016
Version: May 2016
Length: 5 pages
Data source: Field research
Topics: Assessing opportunities
Share a link: https://casecent.re/p/138421
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Abstract

Alex and Mimi Ikonn were heading out to dinner in Toronto to celebrate their first real day in business. While their preparations had taken several months of their time, tomorrow was the day when their website would go live. Was all their hard work worth it? They were about to find out.
Location:
Canada
Industries:
e-Commerce; Internet marketing; Flipped classroom
Other setting(s):
2008
Teaching note
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Reference no. 816-0102-8
Subject category: Entrepreneurship
Authors: John W Mullins (London Business School (LBS))
Published by: London Business School
Originally published in: 2016
Version: May 2016
Length: 4 pages
Data source: Field research
View full details

About

Abstract

Alex and Mimi Ikonn were heading out to dinner in Toronto to celebrate their first real day in business. While their preparations had taken several months of their time, tomorrow was the day when their website would go live. Was all their hard work worth it? They were about to find out.

Settings

Location:
Canada
Industries:
e-Commerce; Internet marketing; Flipped classroom
Other setting(s):
2008

Related

Teaching note
-
Reference no. 816-0102-8
Subject category: Entrepreneurship
Authors: John W Mullins (London Business School (LBS))
Published by: London Business School
Originally published in: 2016
Version: May 2016
Length: 4 pages
Data source: Field research
View full details