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This is a French version. This is part of a case series. This case study covers the subject of digital and events communication through the example of the French company Michel et Augustin and is part of a 'Michel et Augustin' series composed of a total of 4 cases. This case, 'Digital and events communication at Michel et Augustin - Smiles and tasty treats meet up in Lyons', developed around an events operation, is composed of 3 parts: Identify the communication objectives of this event, identify the communication targets to aim for. Select the appropriate media to reach the identified targets by aiming for a maximum return on customer relations. The case is aimed at students in full-time studies or participants in executive education in the context of a Marketing fundamentals course. No pre-requisites are required.