Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Length: 10 pages
Data source: Generalised experience
Abstract
This is part of a case series. The case study challenge involves two teams negotiating in a role-play situation: Viniflex sales reps for corks and buyers from wine wholesaler, Vino Santo. As this case consists of a realistic business negotiation, it provides the possibility of assessing participants' interpersonal skills, expertise and negotiating skills in the field of Wine sales and purchasing.
About
Abstract
This is part of a case series. The case study challenge involves two teams negotiating in a role-play situation: Viniflex sales reps for corks and buyers from wine wholesaler, Vino Santo. As this case consists of a realistic business negotiation, it provides the possibility of assessing participants' interpersonal skills, expertise and negotiating skills in the field of Wine sales and purchasing.