Subject category:
Marketing
Published by:
OMNES EDUCATION Group
Format:
.zip
Data source: Generalised experience
Abstract
This software is to accompany the case. The case study challenge involves two teams negotiating in a role-play situation: Viniflex sales reps for corks and buyers from wine wholesaler, Vino Santo. As this case consists of a realistic business negotiation, it provides the possibility of assessing participants' interpersonal skills, expertise and negotiating skills in the field of Wine sales and purchasing.
About
Abstract
This software is to accompany the case. The case study challenge involves two teams negotiating in a role-play situation: Viniflex sales reps for corks and buyers from wine wholesaler, Vino Santo. As this case consists of a realistic business negotiation, it provides the possibility of assessing participants' interpersonal skills, expertise and negotiating skills in the field of Wine sales and purchasing.