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Management article
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Reference no. SMR58124
Authors: Catherine J Turco (Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2016
Length: 4 pages
Topics: Frontiers: The digital future of management
Share a link: https://casecent.re/p/138839
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Abstract

Long-held assumptions about corporate communication and hierarchy are breaking down. Social media tools allow more open communication up, down, and across the corporate hierarchy. In the coming years, the savviest leaders will tap into the spirit and tools of openness from social media to build what the author calls 'conversational firms.'
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Abstract

Long-held assumptions about corporate communication and hierarchy are breaking down. Social media tools allow more open communication up, down, and across the corporate hierarchy. In the coming years, the savviest leaders will tap into the spirit and tools of openness from social media to build what the author calls 'conversational firms.'

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Sorry, this product has no related items.