Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-09-27
Length: 16 pages
Data source: Published sources
Abstract
In 2015, Nintendo-the iconic Japanese video game company-was faced with the decade-long challenge of responding to an industry that had changed in ways it had not anticipated. Under its new president, Nintendo had to contend with large-scale changes in the global gaming market. By not adapting to changing customer needs, Nintendo had lost the customer loyalty it had once enjoyed, as was evident from the decline in the number of units sold. It faced daunting challenges in the traditional console gaming segment from Sony and Microsoft, as well as more recent threats to its competitive position from the mobile gaming segment, which had become a preferred platform for game developers. Nintendo needed to decide how to revise its business model and strategies to move away from the decline that had been part of the company for years. Could the once-dominant Nintendo connect with its customers as it had done in the past, or was it better off as an acquisition target by a large entertainment company?
Location:
Size:
Large
Other setting(s):
2015
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-11-03
Revision date: 15-Feb-2017
Length: 13 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-11-03
Length: 5 pages
Data source: Published sources
About
Abstract
In 2015, Nintendo-the iconic Japanese video game company-was faced with the decade-long challenge of responding to an industry that had changed in ways it had not anticipated. Under its new president, Nintendo had to contend with large-scale changes in the global gaming market. By not adapting to changing customer needs, Nintendo had lost the customer loyalty it had once enjoyed, as was evident from the decline in the number of units sold. It faced daunting challenges in the traditional console gaming segment from Sony and Microsoft, as well as more recent threats to its competitive position from the mobile gaming segment, which had become a preferred platform for game developers. Nintendo needed to decide how to revise its business model and strategies to move away from the decline that had been part of the company for years. Could the once-dominant Nintendo connect with its customers as it had done in the past, or was it better off as an acquisition target by a large entertainment company?
Settings
Location:
Size:
Large
Other setting(s):
2015
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-11-03
Revision date: 15-Feb-2017
Length: 13 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-11-03
Length: 5 pages
Data source: Published sources