Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-10-24
Length: 13 pages
Data source: Published sources
Abstract
In January 2015, the chief executive officer and managing director of Tata Consultancy Services, India's largest information technology company, expected to face questions from the media related to recent rumours of his company's plans to lay off nearly 30,000 employees. Over the previous four weeks the reports had spread on both social media and conventional media platforms, leading to widespread protests against the company and attempts to unionize information technology employees (a first in India). The company's carefully constructed corporate reputation of being employee friendly was threatened. The chief executive officer needed to design and execute a communication strategy that addressed the concerns of the various stakeholders involved.
Location:
Industry:
Size:
Large
Other setting(s):
2015
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-10-21
Length: 13 pages
Data source: Published sources
About
Abstract
In January 2015, the chief executive officer and managing director of Tata Consultancy Services, India's largest information technology company, expected to face questions from the media related to recent rumours of his company's plans to lay off nearly 30,000 employees. Over the previous four weeks the reports had spread on both social media and conventional media platforms, leading to widespread protests against the company and attempts to unionize information technology employees (a first in India). The company's carefully constructed corporate reputation of being employee friendly was threatened. The chief executive officer needed to design and execute a communication strategy that addressed the concerns of the various stakeholders involved.
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Location:
Industry:
Size:
Large
Other setting(s):
2015
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2016-10-21
Length: 13 pages
Data source: Published sources