Product details

Established in 1963 as a family owned company, Comcast Corp (Comcast), evolved to become a multimedia conglomerate. Its growth as a global media and entertainment company was an outcome of indomitable entrepreneurial spirit of the founders. Its primary businesses comprised Comcast Cable and NBCUniversal. In 2016, Comcast made a strategic move by acquiring DreamWorks Animation for USD3.8 billion, to gain its content library and intellectual property to become a leader in television animation. This move also opened up opportunities for more consumer products and theme parks akin to the strategy followed by Disney. Comcast was also likely to benefit from the expansion in the library of franchises / characters. Further, the company became a dominant player in the digital market with the acquisition of PowerCloud Systems and FreeWheel Media. These acquisitions facilitated Comcast to gain from changes in the industry like Internet of Things and shift towards digital devices such as smartphones, tablets and laptops. Comcast foresaw opportunities in emerging markets of China, India and Latin America. The company made major financial investments in the theme park businesses to compete with The Walt Disney and 21st Century Fox Inc. Mergers and acquisitions played a major role in the company's business growth spree. With the acquisition of DreamWorks, would Comcast be able to materialise its dream of becoming a strong and invincible competitor to Disney in animation universe?