Product details

Unilever is an Anglo-Dutch multinational consumer goods company that is present in over 180 countries. Unilever bought Alsa in 2000 as part of a strategy to consolidate its position in France through the acquisition of extremely well-known consumer brands. Alsa has been a house-hold name in France for over 100 years and is the most popular brand for cake mix, raising agents and vanilla sugar. Alsa's expertise in terms of affordability, quality and innovation, have allowed them to stay at the top for many years. Today Alsa's products are facing strong competition from 'ready-to-use' products forcing the company's marketing department to review its strategy.