Product details

NSH Football is a retailing company that has a specialty store for sportswear. It was created in 2000 by two young football-fan entrepreneurs. The shop is located in the center of Paris and offers a wide range of sports products, especially football-related ones. Their strategy is threefold. Firstly, they have a unique distribution center in France that offers all football-related products, regardless of brand. Secondly, they aim to become the ultimate brand for football gear. To achieve their goal, NSH management has managed to implement an innovative communication strategy and very attractive merchandising. The goals of this case are to enhance brand visibility, to gain significant market share vis-a-vis leading brands, and of course, to boost profits.