Subject category:
Human Resource Management / Organisational Behaviour
Originally published in:
2016
Version: 12-Dec-2016
Length: 6 pages
Data source: Generalised experience
Abstract
This case illustrates the negotiation process between two business groups with different cultural background: European and Asian. Cross-cultural differences, trust between the parties and the power of the mandates underlie the decision making process. Note that this case is inspired by a real case. However, the interpretations and solutions written here are for pedagogical purposes and can differ from what happened in reality. The case is open to both beginners and more experienced students as well as professionals: undergraduate, MBA and executives. It yields the highest learning potential for those having a good basic background in negotiation theory.
About
Abstract
This case illustrates the negotiation process between two business groups with different cultural background: European and Asian. Cross-cultural differences, trust between the parties and the power of the mandates underlie the decision making process. Note that this case is inspired by a real case. However, the interpretations and solutions written here are for pedagogical purposes and can differ from what happened in reality. The case is open to both beginners and more experienced students as well as professionals: undergraduate, MBA and executives. It yields the highest learning potential for those having a good basic background in negotiation theory.