Spanish language
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 7 December 1999
Length: 31 pages
Data source: Field research
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Abstract
This is a Spanish version. The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to improve customer service. The second involves limits on advertising to be shown at each presentation. Others include possible investment in an expanded ticketing service and live entertainment.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 18 September 2001
Length: 10 pages
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 7 December 1999
Length: 29 pages
Data source: Field research
About
Abstract
This is a Spanish version. The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to improve customer service. The second involves limits on advertising to be shown at each presentation. Others include possible investment in an expanded ticketing service and live entertainment.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 18 September 2001
Length: 10 pages
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 7 December 1999
Length: 29 pages
Data source: Field research