Subject category:
Ethics and Social Responsibility
Published by:
Amity Research Centers
Length: 7 pages
Data source: Published sources
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https://casecent.re/p/139903
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Abstract
iD Fresh Food (India) Pvt Ltd (iD), a well known ready-to-cook fresh food packaged company based in Bengaluru, India, had launched 17 iD Trust Shops in Bengaluru during April 2016. The shop had a visi-cooler stocked with ready-to-cook iD products. These shops were located in residential complexes, software parks and corporate offices; had no sales person or a camera watching over the customers. Customers could pick up the stocked iD products round the clock and deposit the money in a box attached to the door of the cooler. In case, the customer had no money or ran short of money, they could pay later. iD was not the first to start a trust shop; there were similar shops in India and other countries. iD had achieved remarkable success by venturing into an unknown territory by starting a business in perishable fresh food category. Would iD Trust Shops be another success story for the renowned company? Has iD flagged off a trust movement with this venture? Would there be more trust shops in days to come?
About
Abstract
iD Fresh Food (India) Pvt Ltd (iD), a well known ready-to-cook fresh food packaged company based in Bengaluru, India, had launched 17 iD Trust Shops in Bengaluru during April 2016. The shop had a visi-cooler stocked with ready-to-cook iD products. These shops were located in residential complexes, software parks and corporate offices; had no sales person or a camera watching over the customers. Customers could pick up the stocked iD products round the clock and deposit the money in a box attached to the door of the cooler. In case, the customer had no money or ran short of money, they could pay later. iD was not the first to start a trust shop; there were similar shops in India and other countries. iD had achieved remarkable success by venturing into an unknown territory by starting a business in perishable fresh food category. Would iD Trust Shops be another success story for the renowned company? Has iD flagged off a trust movement with this venture? Would there be more trust shops in days to come?