Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 27 February 2017
Revision date: 19-May-2017
Length: 16 pages
Data source: Field research
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Abstract
Ethan Anderson, the CEO of San Francisco-based e-Commerce company MyTime, must decide on the company's growth strategy. MyTime's first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the United States. Student must assess the company's growth strategy and develop a model to value a prospective customer to the company's website.
Locations:
Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Format:
.xlsx
Data source: Field research
About
Abstract
Ethan Anderson, the CEO of San Francisco-based e-Commerce company MyTime, must decide on the company's growth strategy. MyTime's first product was a website and mobile app that offered consumers a convenient way to book appointments with local merchants throughout the United States. Student must assess the company's growth strategy and develop a model to value a prospective customer to the company's website.
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Locations:
Related
Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Format:
.xlsx
Data source: Field research