Product details

This is the first of a three part case series (IMD-3-0699 to IMD-3-0701) the K' NEX cases focus on entrepreneurship - both in setting up a new business and in keeping the entrepreneurial spirit alive in large established organisations - and on internationalisation. Case B describes how toy manufactures Hasbro and other large toy manufactures turned Glickmans’s idea down and how he started to market the toy ('K' NEX') himself. Even through K' NEX competed in a market dominated by powerful construction toy maker 'LEGO', it became a success in the USA. The immediate issue in case B is how Glickman could take his product international. The basic issue is to discuss eth timing and the different strategies for going international. Case be is accompanied by Video B. showing an interview with Joel Glickman.