Product details

When William Edward Boeing founded Boeing in 1916, he had no inkling that this iconic aviation company would undergo innumerable number of ups and downs. Boeing had perhaps seen and braved it all - World Wars, changing market dynamics and technology, layoffs, sales decline, etc. Above all, Boeing had to constantly tackle stiff and consistent competition from Airbus - an aircraft manufacturer which received support from Consortium of European companies and governments. Several times in its long chequered history, Boeing had to resort to cost cutting measures that included massive layoffs. Once again in 2016, Boeing was encountering a tough market situation. The market for wide body aircrafts, a segment dominated by Boeing since long, was showing signs of cooling off. The scenario was compelling Boeing to exercise some brainstorming. How should the company brave the changed market scenario? Was this a temporary trend or a permanent one? Should Boeing focus on single aisle aircrafts? What should Boeing do?