Subject category:
Marketing
Published by:
Wits Business School - University of the Witwatersrand
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Abstract
In August 2016, Ana Bonanni, head of Zebra Cabs, a South African metered taxi service based in Gauteng, had just finished a radio interview with Cape Talk journalist, Barry Bateman. The interview had focused on the disruption caused by the entry of e-Hailing ride service, Uber, into the fragmented South African metered taxi industry, and whether traditional metered taxi services could survive. Zebra Cabs had implemented massive technological and vehicle changes in order to compete. However, Bateman had planted a seed of doubt in Bonanni's mind. Would the Zebra Cabs business model eventually disappear in favour of Uber? How could she ensure that Zebra Cabs weathered the Uber storm?
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Abstract
In August 2016, Ana Bonanni, head of Zebra Cabs, a South African metered taxi service based in Gauteng, had just finished a radio interview with Cape Talk journalist, Barry Bateman. The interview had focused on the disruption caused by the entry of e-Hailing ride service, Uber, into the fragmented South African metered taxi industry, and whether traditional metered taxi services could survive. Zebra Cabs had implemented massive technological and vehicle changes in order to compete. However, Bateman had planted a seed of doubt in Bonanni's mind. Would the Zebra Cabs business model eventually disappear in favour of Uber? How could she ensure that Zebra Cabs weathered the Uber storm?
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