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This is part of a case series. This caselet provides scope to discuss, understand and perform structural equation modelling in the backdrop of the dilemma faced by Annapurani Vegetarian Restaurant (AVR), a popular restaurant chain in Chennai. Senthil Kumar (Senthil), the Founder of AVR wanted to identify the factors affecting customer satisfaction and a statistical model showing the relationship between them. Senthil plans to increase the number of repeat customers and new customers. He also planned to open restaurant business overseas. When he decided to approach a consultant, his son, Arun Kumar (Arun) intervened and convinced Senthil that he would take up this project along with his friends. Arun and his friends Rajesh Kumar (Rajesh) and Nandini Rajan (Nandini) discussed the broad theoretical contours initially to develop research questions. They discussed with their Professor for his feedback. After collecting data on service quality dimensions and overall customer satisfaction from 50 customers and equipped with the cleaned data for analysis, they were contemplating on the analysis to be used, as this project required a combination of factor analysis and regression analysis.