Product details

This is part of a case series. This caselet, second in this series of caselets, provides scope to discuss and understand the importance and process of report writing in the backdrop of Annapurani Vegetarian Restaurant (AVR), a popular restaurant chain in Chennai. Senthil Kumar (Senthil), the Founder of AVR wanted to identify the factors affecting customer satisfaction and model showing relationship between them. Arun Kumar (Arun), Senthil’s son took up this project along with his friends - Rajesh Kumar (Rajesh) and Nandini Rajan (Nandini). After completing the analysis, the team submitted the report. As the team did not have any clue of typical report writing, it just presented the problem, research design and the data analysis along with the statistical software output. Senthil was not impressed with the report, as it was not simple and easy to understand. Although the team told him that it would prepare a well-written report, Senthil conveyed that he was dissatisfied and he would not consider the team for research on expanding the business overseas.