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This is part of a case series. This caselet, third in this series, provides scope to discuss and understand the framework for international marketing research. Senthil Kumar (Senthil), the Founder of Annapurani Vegetarian Restaurant (AVR), a popular restaurant chain in Chennai, wanted to increase the number of repeat customers and new customers and to know the potential for opening the restaurant business overseas. When he decided to approach a consultant, his son, Arun Kumar (Arun) intervened and convinced Senthil that he would take up the project of increasing repeat customers and new customers, along with his friends. However, as Senthil was not satisfied with the analysis report he decided to approach a professional marketing research consultant for his overseas business expansion. Sethu Raman (Sethu), a Marketing Research Consultant, agreed to take this research project. However, Sethu quoted the research would take more time as it is different from usual marketing research and there would be few challenges in doing marketing research in foreign countries.