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Case
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Reference no. 816-0129-1
Subject category: Entrepreneurship
Authors: K B S Kumar (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2016
Length: 12 pages
Data source: Published sources
Topics: Saumya Vardhan; Shubhpuja; Hinduism; Astrology; Religious rituals; Ceremonies; Hindu religious services; Blue ocean; New market
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Abstract

The case presents the innovative approach used by Saumya Vardhan (Vardhan) to identify an unchartered business area and her venturing to flag off a relatively new concept of an online prayer and ritual portal. The case captures how Vardhan identified the potential hot-spot and went ahead with implementing the idea. It gives a glimpse into the way ShubjPuja.com operates. With its catchy caption, 'Connecting to God in one click', ShubhPuja.com enjoyed early success. The case presents a balanced platter of all the ingredients of an entrepreneurial venture viz vision, innovation, risk attitude, execution, and uncertainties.
Location:
India
Size:
Small
Other setting(s):
2004-2016
Teaching note
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Reference no. 816-0129-8
Subject category: Entrepreneurship
Authors: K B S Kumar (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2016
Length: 4 pages
Data source: Published sources
View full details

About

Abstract

The case presents the innovative approach used by Saumya Vardhan (Vardhan) to identify an unchartered business area and her venturing to flag off a relatively new concept of an online prayer and ritual portal. The case captures how Vardhan identified the potential hot-spot and went ahead with implementing the idea. It gives a glimpse into the way ShubjPuja.com operates. With its catchy caption, 'Connecting to God in one click', ShubhPuja.com enjoyed early success. The case presents a balanced platter of all the ingredients of an entrepreneurial venture viz vision, innovation, risk attitude, execution, and uncertainties.

Settings

Location:
India
Size:
Small
Other setting(s):
2004-2016

Related

Teaching note
-
Reference no. 816-0129-8
Subject category: Entrepreneurship
Authors: K B S Kumar (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2016
Length: 4 pages
Data source: Published sources
View full details