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Compact case
Case
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Reference no. UVA-M-0900
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2016
Version: 19 December 2016
Length: 2 pages
Data source: Published sources
Topics: Pepsi; Coca-Cola; Marketing; Pepsi challenge; Advertising & promotion
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Abstract

This case covers the marketing strategies used by Pepsi and Coca-Cola during the 1975 'Cola Wars.' It includes brief histories of the companies and relevant marketing data from the 1970s.
Supplementary software
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Reference no. UVA-M-0900H
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2016
Version: 19 December 2016
Format: .pdf
Data source: Published sources
Topics: Pepsi; Coca-Cola; Marketing; Pepsi challenge; Advertising & promotion
View full details

About

Abstract

This case covers the marketing strategies used by Pepsi and Coca-Cola during the 1975 'Cola Wars.' It includes brief histories of the companies and relevant marketing data from the 1970s.

Related

Supplementary software
-
Reference no. UVA-M-0900H
Subject category: Marketing
Authors: Paul W Farris (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2016
Version: 19 December 2016
Format: .pdf
Data source: Published sources
Topics: Pepsi; Coca-Cola; Marketing; Pepsi challenge; Advertising & promotion
View full details