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This chapter is excerpted from ‘Feet to the Fire: How to Exemplify and Create the Accountability That Creates Great Companies'. Today's global, transparent, and often-turbulent economy requires a new world order in leadership. The business environment has forever changed, and leaders have been caught flat-footed. Our heroes and heroines are hard to find. Many experienced leaders and certainly newer leaders are ill prepared for the imposing regulatory environment and community activism that permeates oil and gas / energy, health care, financial services, pharmaceuticals, and more. Talented, passionate, and committed people will change the world - for their customers, their colleagues, their shareholders, and their employees. However, to unleash people's potential, to generate recurring revenue growth, foster innovation, and maximize productivity, we need to hold each other's feet to the fire. We need to create a culture of accountability. What are the benefits of an accountable organization? They are numerous. Increased employee engagement, higher ROI on projects, retention of your best performers, improved customer loyalty; greater innovation and increased profitability all result from higher levels of accountability.