Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 14.06.2016
Abstract
The case study is set in May 2016. It highlights the challenges that Uber faces in the Chinese ride-hailing market. Despite publicly stating that China is its number one global priority, Uber has struggled in the country. Uber learned from the failure of many Western firms in China. It installed local management, adapted its service offering to local market needs, and invested heavily to develop the market. Yet, despite these efforts, Uber is struggling at the time of the case to make an impact in China. The case describes Uber's China strategy, along with the response of local Chinese competitor Didi Chuxing. The two companies are in an all-out war for control of the ride-hailing market in China, and Uber looks to be losing.
Industry:
Size:
USD1.5 billion net revenue for 2015
Other setting(s):
August 2013 - May 2016
About
Abstract
The case study is set in May 2016. It highlights the challenges that Uber faces in the Chinese ride-hailing market. Despite publicly stating that China is its number one global priority, Uber has struggled in the country. Uber learned from the failure of many Western firms in China. It installed local management, adapted its service offering to local market needs, and invested heavily to develop the market. Yet, despite these efforts, Uber is struggling at the time of the case to make an impact in China. The case describes Uber's China strategy, along with the response of local Chinese competitor Didi Chuxing. The two companies are in an all-out war for control of the ride-hailing market in China, and Uber looks to be losing.
Settings
Industry:
Size:
USD1.5 billion net revenue for 2015
Other setting(s):
August 2013 - May 2016