Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 13.06.2016
Abstract
This mini-case looks at Dollar Shave Club’s entry into the US razor market. It challenges the students to examine Dollar Shave Club's value drivers and business model. It also challenges students to respond to digital disruption from the point of view of an incumbent firm, in this case Gillette.
Locations:
Industry:
Other setting(s):
2016
About
Abstract
This mini-case looks at Dollar Shave Club’s entry into the US razor market. It challenges the students to examine Dollar Shave Club's value drivers and business model. It also challenges students to respond to digital disruption from the point of view of an incumbent firm, in this case Gillette.
Settings
Locations:
Industry:
Other setting(s):
2016