Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 27 August 2015
Share a link:
https://casecent.re/p/140466
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The race to lightweighting is well underway with the introduction of the aluminum body Ford F150. Raj Reddy, vice president of strategy for global rolled products at Alcoa, one of the biggest aluminum manufacturers in the world, knows, however, that the competition in the aluminum market will get stiffer with the introduction of more stringent CAFE standards. The company could look to newer bonding technologies and customization of services for its prized clients like Ford to diversify or invest in R&D to increase the ductility and strength of its core products. Students are asked to find strategies to define and boost Alcoa's value proposition.
Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 27 August 2015
Length: 8 pages
Data source: Published sources
About
Abstract
The race to lightweighting is well underway with the introduction of the aluminum body Ford F150. Raj Reddy, vice president of strategy for global rolled products at Alcoa, one of the biggest aluminum manufacturers in the world, knows, however, that the competition in the aluminum market will get stiffer with the introduction of more stringent CAFE standards. The company could look to newer bonding technologies and customization of services for its prized clients like Ford to diversify or invest in R&D to increase the ductility and strength of its core products. Students are asked to find strategies to define and boost Alcoa's value proposition.
Related
Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: 27 August 2015
Length: 8 pages
Data source: Published sources