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Prize winner
Case
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Reference no. UVA-F-1775
Subject category: Finance, Accounting and Control
Authors: Michael J Schill (Darden School of Business, University of Virginia); Jenny Craddock (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 14 April 2017
Revision date: 24-Apr-2017
Length: 20 pages
Data source: Published sources
Topics: Firm valuation; Market-multiples; Discounted cash flow; IPO; Finance; Capital structure; Financial analysis; Financial forecasting
Share a link: https://casecent.re/p/140483
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Abstract

This case examines the October 2015 initial public offering pricing decision for legendary Italian sports car company Ferrari by Fiat Chrysler management. Students are invited to model the value of Ferrari in light of Ferrari CEO Sergio Marchionne's interest in expanding production despite the company's long standing tradition of severely limiting production strategy to maintain an exclusive brand image. The case is designed to showcase corporate valuation using discounted cash flow and peer-company market multiples for a company that exists in two sectors: automotive and luxury goods.
Teaching note
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Reference no. UVA-F-1775TN
Subject category: Finance, Accounting and Control
Authors: Michael J Schill (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 14 April 2017
Length: 12 pages
Data source: Published sources
View full details
Teaching note supplement software
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Reference no. UVA-F-1775TNX
Subject category: Finance, Accounting and Control
Authors: Michael J Schill (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 14 April 2017
Format: .xlsx
Data source: Published sources
View full details
Supplementary software
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Reference no. UVA-F-1775X
Subject category: Finance, Accounting and Control
Authors: Michael J Schill (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 14 April 2017
Format: .xlsx
Data source: Published sources
Topics: Firm valuation; Market-multiples; Discounted cash flow; IPO; Finance; Capital structure; Financial analysis; Financial forecasting
View full details

About

Abstract

This case examines the October 2015 initial public offering pricing decision for legendary Italian sports car company Ferrari by Fiat Chrysler management. Students are invited to model the value of Ferrari in light of Ferrari CEO Sergio Marchionne's interest in expanding production despite the company's long standing tradition of severely limiting production strategy to maintain an exclusive brand image. The case is designed to showcase corporate valuation using discounted cash flow and peer-company market multiples for a company that exists in two sectors: automotive and luxury goods.

Related

Teaching note
-
Reference no. UVA-F-1775TN
Subject category: Finance, Accounting and Control
Authors: Michael J Schill (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 14 April 2017
Length: 12 pages
Data source: Published sources
View full details
Teaching note supplement software
-
Reference no. UVA-F-1775TNX
Subject category: Finance, Accounting and Control
Authors: Michael J Schill (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 14 April 2017
Format: .xlsx
Data source: Published sources
View full details
Supplementary software
-
Reference no. UVA-F-1775X
Subject category: Finance, Accounting and Control
Authors: Michael J Schill (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2017
Version: 14 April 2017
Format: .xlsx
Data source: Published sources
Topics: Firm valuation; Market-multiples; Discounted cash flow; IPO; Finance; Capital structure; Financial analysis; Financial forecasting
View full details
Awards, prizes & competitions
2021 - The Case Centre Awards - Category winner
Extra information