Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 5 November 2018
Revision date: 16-Nov-2018
Length: 30 pages
Data source: Field research
Abstract
Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating their timeline, potential bottlenecks in the product development process, resource management, and the potential need for a more formalized development process.
Location:
Industries:
Size:
Start-up
Other setting(s):
2013-2016
About
Abstract
Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating their timeline, potential bottlenecks in the product development process, resource management, and the potential need for a more formalized development process.
Settings
Location:
Industries:
Size:
Start-up
Other setting(s):
2013-2016