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Supplement
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Reference no. 9-315-087
Subject category: Entrepreneurship
Authors: Regina E Herzlinger (Harvard Business School); Andrew Otazo (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 1 February 2022
Revision date: 16-Feb-2022
Length: 6 pages
Data source: Field research
Topics: Health care and treatment; Marketing; Start-ups; Strategy
Share a link: https://casecent.re/p/140567
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Abstract

A medical device start-up seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.
Locations:
United States; Europe
Industry:
Medical equipment and devices
Size:
< 50 million; start-up
Other setting(s):
2011-2014
Teaching note
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Reference no. 5-317-119
Subject category: Strategy and General Management
Authors: Regina E Herzlinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 17 April 2017
Revision date: 26-Jul-2017
Length: 6 pages
Data source: Field research
View full details
Case
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Reference no. 9-315-045
Subject category: Entrepreneurship
Authors: Regina E Herzlinger (Harvard Business School); Andrew Otazo (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 8 January 2024
Revision date: 17-Jan-2024
Length: 22 pages
Data source: Field research
Topics: Health care and treatment; Marketing; Start-ups; Strategy
View full details

About

Abstract

A medical device start-up seeks to complete its clinical trials with very little startup funding and a small staff when compared to its competitors.

Settings

Locations:
United States; Europe
Industry:
Medical equipment and devices
Size:
< 50 million; start-up
Other setting(s):
2011-2014

Related

Teaching note
-
Reference no. 5-317-119
Subject category: Strategy and General Management
Authors: Regina E Herzlinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2017
Version: 17 April 2017
Revision date: 26-Jul-2017
Length: 6 pages
Data source: Field research
View full details
Case
-
Reference no. 9-315-045
Subject category: Entrepreneurship
Authors: Regina E Herzlinger (Harvard Business School); Andrew Otazo (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 8 January 2024
Revision date: 17-Jan-2024
Length: 22 pages
Data source: Field research
Topics: Health care and treatment; Marketing; Start-ups; Strategy
View full details