Product details

Yele Consulting is a company focused on IS consultancy and trade in the energy sector. Founded in 2010, the agency has enjoyed from the beginning an unrelenting growth. It has worked extensively with large and famous groups such as ERDF. Unfortunately its client portfolio still remains quite limited and its dependency on large accounts/clients could prove threatening. Yet, the energy market has a very strong potential as it is undergoing one of its most important changes. The case asks the students to analyze the possible changes and the appropriate commercial approach that should be implemented.