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Case
-
Reference no. RU316-0007-1
Russian language
Subject category: Strategy and General Management
Authors: Anne-Marie Carrick (ESSEC Business School); Peter Zemsky (INSEAD)
Published by: INSEAD
Originally published in: 2016
Version: 01.2017
Length: 31 pages
Data source: Field research
Topics: Sharing economy; Global expansion; Disruption; Platform strategy; Ridesharing; Green business; Competitive strategy; Business models
Share a link: https://casecent.re/p/140737
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Abstract

This is a Russian version. The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised USD100 million to go global.
Industry:
Sharing economy, ridesharing
Other setting(s):
2014
Case
-
Reference no. 316-0007-1
Subject category: Strategy and General Management
Authors: Anne-Marie Carrick (ESSEC Business School); Peter Zemsky (INSEAD)
Published by: INSEAD
Originally published in: 2016
Version: 02/2021
Revision date: 5-Mar-2021
Length: 25 pages
Data source: Field research
Topics: Sharing economy; Global expansion; Disruption; Platform strategy; Ridesharing; Green business; Competitive strategy; Business models
View full details

About

Abstract

This is a Russian version. The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised USD100 million to go global.

Settings

Industry:
Sharing economy, ridesharing
Other setting(s):
2014

Related

Case
-
Reference no. 316-0007-1
Subject category: Strategy and General Management
Authors: Anne-Marie Carrick (ESSEC Business School); Peter Zemsky (INSEAD)
Published by: INSEAD
Originally published in: 2016
Version: 02/2021
Revision date: 5-Mar-2021
Length: 25 pages
Data source: Field research
Topics: Sharing economy; Global expansion; Disruption; Platform strategy; Ridesharing; Green business; Competitive strategy; Business models
View full details