Abstract
The young CEO of a Turkish bank wants to experiment with a new way of reaching customers and doing business-but she's meeting with resistance from employees and worries that they have had enough. Expert commentary comes from Mitch Krebs, President and CEO of Coeur Mining, and Pinar Abay, CEO of ING Bank Turkey. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only and commentary-only.
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Abstract
The young CEO of a Turkish bank wants to experiment with a new way of reaching customers and doing business-but she's meeting with resistance from employees and worries that they have had enough. Expert commentary comes from Mitch Krebs, President and CEO of Coeur Mining, and Pinar Abay, CEO of ING Bank Turkey. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only and commentary-only.
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