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Abstract
The young CEO of a Turkish bank wants to experiment with a new way of reaching customers and doing business-but she's meeting with resistance from employees and worries that they have had enough. Expert commentary comes from Mitch Krebs, President and CEO of Coeur Mining, and Pinar Abay, CEO of ING Bank Turkey. For teaching purposes, this is the commentary-only version of the HBR case study. There is a case-only version and a complete case study and commentary version available.
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Abstract
The young CEO of a Turkish bank wants to experiment with a new way of reaching customers and doing business-but she's meeting with resistance from employees and worries that they have had enough. Expert commentary comes from Mitch Krebs, President and CEO of Coeur Mining, and Pinar Abay, CEO of ING Bank Turkey. For teaching purposes, this is the commentary-only version of the HBR case study. There is a case-only version and a complete case study and commentary version available.
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