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Case
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Reference no. 717-0004-1
Subject category: Ethics and Social Responsibility
Authors: Stephen E Chick (INSEAD); Francois Simon (Mailman School of Public Health, Columbia University); Ridhima Aggarwal (INSEAD)
Published by: INSEAD
Originally published in: 2017
Version: 01.2017
Length: 19 pages
Data source: Field research
Topics: Patient centricity; Patient-focused care; Crowdsourced data; Social network; Data-driven decision-making; Online health community; Healthcare network; Evidence-based care; Privacy of health data; Regulatory challenges; Privacy risk; Patient-generated data; Customer focus; Data analytics
Share a link: https://casecent.re/p/140827
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Abstract

PatientsLikeMe, an health online community formed to provide value for patients in exchange for sharing their health data, had grown substantially since its founding in 2004. By 2016 it had over 130 employees. However, convincing investors of the viability of the business model proves more challenging. Its three founders believe it has the potential to reshape the healthcare ecosystem, but its 'not just for profit' approach is complex to communicate. In their ambition to improve the healthcare experience by capturing health outcomes and learning what works in the real world (beyond clinical trials) - they must attend to critical issues such as patient privacy in addition to setting their growth strategy.
Industry:
Health care
Other setting(s):
2016
Teaching note
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Reference no. 717-0004-8
Subject category: Ethics and Social Responsibility
Authors: Stephen E Chick (INSEAD); Francois Simon (Mailman School of Public Health, Columbia University); Ridhima Aggarwal (INSEAD)
Published by: INSEAD
Originally published in: 2017
Version: 01.2017
Length: 9 pages
Data source: Field research
View full details

About

Abstract

PatientsLikeMe, an health online community formed to provide value for patients in exchange for sharing their health data, had grown substantially since its founding in 2004. By 2016 it had over 130 employees. However, convincing investors of the viability of the business model proves more challenging. Its three founders believe it has the potential to reshape the healthcare ecosystem, but its 'not just for profit' approach is complex to communicate. In their ambition to improve the healthcare experience by capturing health outcomes and learning what works in the real world (beyond clinical trials) - they must attend to critical issues such as patient privacy in addition to setting their growth strategy.

Settings

Industry:
Health care
Other setting(s):
2016

Related

Teaching note
-
Reference no. 717-0004-8
Subject category: Ethics and Social Responsibility
Authors: Stephen E Chick (INSEAD); Francois Simon (Mailman School of Public Health, Columbia University); Ridhima Aggarwal (INSEAD)
Published by: INSEAD
Originally published in: 2017
Version: 01.2017
Length: 9 pages
Data source: Field research
View full details