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Supplementary software
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Reference no. XLS347
Subject category: Entrepreneurship
Authors: Joseph B Lassiter III (Harvard Business School); William A Sahlman (Harvard Business School); Jon M. Biotti (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 2011
Format: .xls
Data source: Field research
Topics: Entrepreneurial finance; Entrepreneurial management; Strategic planning; Marketing strategy; Brands
Share a link: https://casecent.re/p/141012
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Abstract

The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name.
Location:
Massachusetts
Industry:
Beverages
Size:
USD45 million revenues, 100 employees
Other setting(s):
1997
Case
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Reference no. 9-898-171
Subject category: Entrepreneurship
Authors: Joseph B Lassiter III (Harvard Business School); William A Sahlman (Harvard Business School); Jon M. Biotti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 11 December 2000
Length: 28 pages
Data source: Field research
Topics: Entrepreneurial finance; Entrepreneurial management; Strategic planning; Marketing strategy; Brands
View full details

About

Abstract

The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name.

Settings

Location:
Massachusetts
Industry:
Beverages
Size:
USD45 million revenues, 100 employees
Other setting(s):
1997

Related

Case
-
Reference no. 9-898-171
Subject category: Entrepreneurship
Authors: Joseph B Lassiter III (Harvard Business School); William A Sahlman (Harvard Business School); Jon M. Biotti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 11 December 2000
Length: 28 pages
Data source: Field research
Topics: Entrepreneurial finance; Entrepreneurial management; Strategic planning; Marketing strategy; Brands
View full details