Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Ivey Publishing
Version: 2004-05-05
Length: 7 pages
Data source: Published sources
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https://casecent.re/p/14108
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Abstract
Executives must be able to represent their organizations to external stakeholders in a climate of public distrust and media vigilance. This note covers three practical areas in dealing with the media: what to do when a reporter calls, what makes a good story and ways to get the message out to the media.
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Abstract
Executives must be able to represent their organizations to external stakeholders in a climate of public distrust and media vigilance. This note covers three practical areas in dealing with the media: what to do when a reporter calls, what makes a good story and ways to get the message out to the media.
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