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Reference no. 9B04C017
Product 14108 (9B04C017) has no authors
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-05-05
Length: 7 pages
Data source: Published sources

Abstract

Executives must be able to represent their organizations to external stakeholders in a climate of public distrust and media vigilance. This note covers three practical areas in dealing with the media: what to do when a reporter calls, what makes a good story and ways to get the message out to the media.
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Abstract

Executives must be able to represent their organizations to external stakeholders in a climate of public distrust and media vigilance. This note covers three practical areas in dealing with the media: what to do when a reporter calls, what makes a good story and ways to get the message out to the media.

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Industry:

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