Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2006-07-31
Length: 24 pages
Data source: Field research
Share a link:
https://casecent.re/p/14110
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
An engineer for Wind to Energy has led the creation of the North American division of a German start-up company that designs wind-energy electric power generation units - wind turbines. The engineer and his fellow engineers have licensed the technology to a small-share assembler of wind turbines and are about to receive their first payment from this firm. As they look ahead, they see opportunities for revenue in possibly supplying spare parts to wind farms, or even operating their own wind farm. The challenge is to focus this start-up company.
Location:
Industry:
Size:
Small
Other setting(s):
2004
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2006-11-10
Length: 8 pages
Data source: Field research
About
Abstract
An engineer for Wind to Energy has led the creation of the North American division of a German start-up company that designs wind-energy electric power generation units - wind turbines. The engineer and his fellow engineers have licensed the technology to a small-share assembler of wind turbines and are about to receive their first payment from this firm. As they look ahead, they see opportunities for revenue in possibly supplying spare parts to wind farms, or even operating their own wind farm. The challenge is to focus this start-up company.
Settings
Location:
Industry:
Size:
Small
Other setting(s):
2004
Related
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2006-11-10
Length: 8 pages
Data source: Field research