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Teaching note
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Reference no. UVA-M-0496TN
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2002
Version: 22 June 2012
Revision date: 5-Feb-2013
Length: 5 pages
Data source: Field research
Share a link: https://casecent.re/p/1412
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. UVA-M-0496
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1996
Version: 08.1998
Length: 7 pages
Data source: Field research
Topics: Direct marketing; Regression analysis
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. UVA-M-0496
Subject category: Marketing
Authors: Phillip E Pfeifer (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1996
Version: 08.1998
Length: 7 pages
Data source: Field research
Topics: Direct marketing; Regression analysis
View full details